A Product design for real estate is a web application that enables browsing and purchasing of houses or services.
Problems
Urban Estates faced a 40% drop in property sales due to increased competition, outdated sales tactics, inefficient CRM systems, poor digital presence, and a mismatch between property pricing and buyer expectations.
Challanges
We faced several sales challenges, including addressing increased competition from online platforms, modernizing outdated sales tactics, improving CRM efficiency for better lead management, and aligning property pricing with buyer expectations.
Our Solutions
Our solution included implementing a comprehensive digital marketing strategy, introducing virtual property tours, upgrading our CRM for efficient lead management, and reassessing property pricing to better align with buyer expectations.
Thanks to Nudoubt’s work, the client saw an increase in web traffic and brand awareness. The team’s expertise was very helpful in providing a range of options. They were efficient, timely, and good at project management using Asana and Trello. Their creativity and market knowledge stood out.
Project Timeline
Design
Process
Discover
Brainstorming sessions in order to take their needs and company goals into account. Define the scope and objectives of the project and lays a fundamental foundation for everything that comes after.
01
Define
Gather additional information about the ideal client, market opportunities and design sprint. Getting direct feedback from users themselves through user surveys and field activities.
02
Develop
Define the user experience, test and evaluate design concepts, and analyze how your designs will inform behavior and effect the experience of the user.
03
Deliver
Determine design patterns, elements of template pages, different framework options, and work with developers to test design functionality.
04
Style Guide
Our style guide was thoughtfully created to uphold a unified visual identity. We embraced a clean and modern design, emphasizing user-friendly elements.
Visual Output
Urbanhouse's visual output combined aesthetics and usability. A user-friendly interface, fresh color scheme, custom illustrations, and consistency resulted in an engaging shopping experience.
Conclusion
Urban Estates has successfully bridged the gap between homebuyers and properties, streamlining the real estate buying process. We're proud to have enhanced buyer satisfaction while supporting property sellers through this initiative.
